When cashback needs to be registered automatically and frictionlessly, payments are more than just a checkout step. For Loyalty Key, reliable and fast transaction data is essential for Cashback with Visa to function and scale.

Loyalty Key is the company behind Cashback with Visa, Denmark’s official cashback app in collaboration with Visa. The platform enables Visa cardholders to earn cashback at affiliated stores and today reaches more than 400,000 active users. For merchants, the solution acts as an effective channel to activate existing customers - without the need for a separate loyalty program.

A setup beyond standard

Loyalty Key needed a gateway that could do more than a classic standard setup: “We had a clear ambition to gain faster and more reliable access to transaction data in parts of our platform - while also reducing manual processes,” says Allan Stolc, Chief Growth Officer at Loyalty Key.

In the decision process, Loyalty Key placed particular emphasis on three key factors:

  • A well-documented API
  • A Danish team with strong business understanding
  • A pragmatic approach to integration.

Loyalty Key experienced QuickPay as a partner willing to take their specific needs as a starting point.

More stable operations - and less administration

The implementation quickly confirmed their choice. With solid documentation and fast responses from QuickPay’s support team, the process ran efficiently, and the integration could be deployed without unnecessary detours.

Following implementation, Loyalty Key has experienced significantly improved speed and stability in transaction flows: “The reliability of our flow has improved markedly, and it’s noticeable all the way to the end users,” says Allan Stolc.

At the same time, administrative work for merchants has been reduced. QuickPay has made Loyalty Key’s platform more robust and scalable - a clear prerequisite for the growth Loyalty Key is working towards.

A strong collaboration in practice

As a partner in Cashback with Visa and a QuickPay customer, the collaboration has been a strong combination for the running and sports retailer, Løberen. It has made it easy to offer their customers a seamless payment experience while creating value through cashback.

“We experience a professional and value-creating collaboration with both Cashback with Visa and QuickPay,” says Andreas Nielsen, Head of Marketing at Løberen.

Loyalty Key sees QuickPay as a long-term technical partner as Cashback with Visa continues to grow:

“QuickPay is a key part of the infrastructure our platform is built on, and we see great potential in expanding the collaboration further” says Allan Stolc.

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