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Sweden

In Sweden national payment methods like Klarna and Swish are gaining popularity. Swish is an online payment system and therefore it has its own line in the below overviews. Klarna is also a payment system, where the consumer can split the payment into smaller bits and pay later.

Generally the Swedish consumer is positive towards online shopping. As Swish has a significant increase as a payment method it’s absolutely a must for new businesses to have Swish as payment method when operating in Sweden.

In the overview Basket Size it is worthy to notice the significant size split between the different payment methods. It seems that Swedish consumers are willing to pay often with payment methods like Swish, but when it comes to the size of the order other payment methods and cards are considered.

Included are non-subscription payments from Swedish merchants using the QuickPay platform.

The numbers are from

April 2022.

shopping cart

Payment distribution

In the overview to the right, you’ll find the split between payment distribution in Sweden. The split indicates the share of payment card payments and indicates the share of PayPal and other national payment methods. The overview constitutes the total amount of payments online.

Payment type Percentage
cards icon Payment cards 50.27% arrow up
swish logo Swish 46.90% arrow up
paypal logo PayPal 0.04% arrow right
klarna logo Klarna 2.38% arrow up

Card Distribution

The card distribution overview shows the split between different card payment methods. Visa and Mastercard are gaining market share within the card distribution market. This might be due to the constant internationalization where online consumers shop across borders and in that case need an international payment card.

Card type Percentage
visa logo Visa 37.01% arrow down
mastercard logo Mastercard 14.70% arrow right
mastercard debit logo Mastercard Debit 47.16% arrow up

Basket size

The basket size overview indicates how the average order size split between payment methods and payment cards. With bold letters in the top of the overview you’ll find the average basket size in Sweden. Now knowing the average, it will be easier to navigate between which payment methods and payment cards you should offer your customers when operating within the particular market.

Payment type Average basket size
Overall average SEK 1169
mastercard Mastercard SEK 2397
visa logo Visa SEK 1432
mastercard debit logo Mastercard Debit SEK 2215
swish logo Swish SEK 444
paypal logo PayPal SEK 741