Hairlust was among the first to launch hair vitamins in the form of gummies and has since developed a range of natural hair care products for all hair types. The company wants to be known for innovation, sustainability, and transparency and aims to create products with real impact.
In just a few years, the brand has resonated not only in Denmark, but around the world. In 2023, Hairlust received 130,000 online orders and shipped 700,000 products to over 80 countries.
‘We serve B2C customers worldwide through our dedicated webshops in the four Nordic countries, the DACH countries, the Netherlands, Belgium, and France. We also have an international website that serves as our global store. Our sales curves are rocketing, and Quickpay definitely has a stake in that,’ says Alexa Kemp, Digital Marketing Manager at Hairlust.
Need for flexibility and integration with Shopify
The choice of Quickpay was based on thorough research and recommendations from like-minded entrepreneurial companies.
‘We were looking for an online payment solution provider that can integrate with our shop system, Shopify, and offer different payment methods depending on each country’s preferences. It was also important for us to get a scalable solution to quickly connect new countries and have the flexibility to adapt the solution to multiple domains,’ says Alexa Kemp.
It’s important that customers in each country feel welcome and can use the payment methods they prefer.
‘There are definitely local differences. If we compare the Danish and German markets, we see that Germans use several different credit cards, which must be available. In addition, many pay via wallets because 80 percent of our website traffic comes from mobile devices in Germany,’ says Alexa Kemp.
Easy to increase sales in other countries.
‘Quickpay has always lived up to our expectations - and more. There’s no doubt that Quickpay has helped increase our conversion rate significantly. The integration with Shopify works optimally, and customers get through checkout quickly. All online payments are fast and secure, no matter where in the world customers are shopping, and we never get complaints from our customers,’ she says and continues:
‘The scalability of Quickpay’s solution is a big advantage for us. It makes it easy to set up webshops in new countries overnight, thus easily increasing our international sales.’
Quickpay supports our future growth.
The future also looks bright for Hairlust and the company’s global growth. The sales curves are pointing in an upward direction, and the payment methods automatically follow.
‘We are happy to have a reliable payment solution that supports our growth and development. Globally, the trend is that more visitors to our online stores are coming from mobile phones, and more payments are made with wallets. Whatever the picture, Quickpay supports our needs,’ says Alexa Kemp.
Interested in more information about Hairlust? Please have a look at hairlust.dk
Interested in becoming a Quickpay customer? Please have a look at quickpay.dk
