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the world of online payments in various markets.
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In Denmark payments are mostly handled with payment cards. Most Danes own a payment card and are as confident in using it online as almost no other nationality.
MobilePay as a payment method has seen substantial growth in recent years, but it is important to note that a MobilePay Online transaction is in fact a card payment transaction.
Danish consumers are generally positive towards online shopping and year after year there is a significant growth in online shopping behaviour.
Included are non-subscription payments from Danish merchants using the QuickPay platform.
The numbers are from December 2021.
Danish native currency in Danish Krone (DKK). The krone is the official currency of Denmark as well as the provinces of Greenland and the Faroe Islands. The krone subdivides into 150 øre and is currently pegged to the euro. The local currency is denoted as kr, as in kr100, meaning 100 kroner (plural).
The krone has existed in some form in Denmark since the early 1600s, and today is pegged to the euro at a rate of 7.46, and is required to stay within a 2.25% band of that level.
Denmark is part of the European Union but has opted to retain its own independent currency.
Shipping options and preferences
Some of the popular shipping service providers in Denmark are PostNord, DAO and Shipmondo.
PostNord is a leader in logistics and communication to, from and within the Nordic region. It delivers postal and logistics services in Sweden, Norway, Denmark and Finland, and distributes mail as a postal service to consumers and companies in Sweden and Denmark.
dao is a Danish parcel distributor that started out as a newspaper distributor first. They deliver newspapers and parcels every night, even during holidays, so that the parcel is ready at the customer’s doormat in the morning.
The most common payment method in Denmark is MobilePay, closely followed by payment cards.
In the overview below, you’ll find the split between payment distribution in Denmark. The overview constitutes the total amount of payments online.
MobilePay is a mobile payment application developed by Danske Bank. The service allows payments by means of a smartphone application. It is mainly used in Denmark, where it’s very popular, but it’s also available in Finland.
Payment cards are one of the most popular and widespread payment methods for online transactions.
Accordingly, cards take up a large portion of online payments in Denmark.
|Tipul de plată||Percentage|
|Carduri de plată||37.60%|
Distribuirea de carduri
The card distribution overview shows the split between different card payment methods. Visa and Mastercard are gaining market share within the card distribution market. This might be due to ongoing internationalization and online consumers shopping across borders and therefore needing an international payment card. MobilePay Online transactions are not included in the overview.
|Tipul de plată||Percentage|
|Forbrugsforeningen af 1886||1.00%|
The basket size overview indicates what are the average order sizes of customers using different payment methods and payment cards. The blue line indicates the average basket size in Denmark. Knowing the average, it's easier to navigate between which payment methods and payment cards you should offer your customers when operating within Denmark.