QuickPay Index

See the latest statistics on payments from various markets

Select a market in the dropdown

Denmark

In Denmark payments are mostly handled with payment cards. Like almost no other country Danes own a payment card and are confident in using it online.

MobilePay has in the later years seen a substantial growth, but it is important to remember that a MobilePay Online transaction is in fact a card payment transaction as seen in below overviews.

Danish consumers are generally positive towards online shopping and year after year there is a significant growth in online shopping behaviour.

Included are non-subscription payments in DKK from merchants using the QuickPay platform.

The numbers are from October 2020


Payment distribution

In the overview to the right, you’ll find the split between payment distribution in Denmark. The split indicates the share of payment card payments and indicates the share of PayPal and other national payment methods. The overview constitutes the total amount of payments online. Please be aware that payment methods like Apple Pay and MobilePay in Denmark are represented in “payment cards”.

Payment type. Percentage.
Payment cards. 98,68 %
ViaBill 1,25 %
PayPal 0,07 %

Card distribution

The card distribution overview shows the split between different card payment methods. Visa and Mastercard are gaining market share within the card distribution market. This might be due to the constant internationalization where online consumers shop across borders and in that case need an international payment card.

Payment card type. Percentage.
Dankort 0,9 %
Visa/Dankort 71,7 %
Visa 7,87 %
Mastercard 5,35 %
Mastercard Debit 13,79 %
Forbrugsforeningen af 1886 0,39 %
Other. 0,01 %

MobilePay Online & Apple Pay

Around 38% of all payments through QuickPay are completed using MobilePay Online. Both MobilePay Online and Apple Pay are mobile payment methods.

As goes for the Danish market there is a continuous growth in the adaption of Apple Pay, but the numbers speak the truth, MobilePay is by far the most popular mobile payment method in Denmark.

% of card payments
MobilePay Online 41,7 %
Apple Pay 0,1 %

Basket size

The basket size overview indicates how the average order size split between payment methods and payment cards. With bold letters in the top of the overview you’ll find the average basket size in Denmark. Now knowing the average, it will be easier to navigate between which payment methods and payment cards you should offer your customers when operating within the particular market.

Payment type Avg. basket size
Overall average 640 kr
Mastercard 1043 kr
Dankort 727 kr
Visa/Dankort 652 kr
ViaBill 576 kr
MobilePay Online 528 kr
Mastercard debit 460 kr

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