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In Sweden national payment methods like Klarna and Swish are gaining popularity. Swish is an online payment system and therefore it has its own line in the below overviews. Klarna is also a payment system, where the consumer can split the payment into smaller bits and pay later.

Generally the Swedish consumer is positive towards online shopping. As Swish has a significant increase as a payment method it’s absolutely a must for new businesses to have Swish as payment method when operating in Sweden.

In the overview Basket Size it is worthy to notice the significant size split between the different payment methods. It seems that Swedish consumers are willing to pay often with payment methods like Swish, but when it comes to the size of the order other payment methods and cards are considered.

Inkluderet er ikke-abonnements betalinger fra svenske butikker på QuickPay platformen.

The numbers are from August 2020


In the overview to the right, you’ll find the split between payment distribution in Sweden. The split indicates the share of payment card payments and indicates the share of PayPal and other national payment methods. The overview constitutes the total amount of payments online.

Betalingsmetode. Procentdel.
Betalingskort. 46,7 %
Swish 41,0 %
Klarna 12,0 %
PayPal 0,4 %


The card distribution overview shows the split between different card payment methods. Visa and Mastercard are gaining market share within the card distribution market. This might be due to the constant internationalization where online consumers shop across borders and in that case need an international payment card.

Betalingskort-type. Procentdel.
Mastercard Debit 53,5 %
Visa 22,1 %
Mastercard 24,0 %
Andet 0,4 %


The basket size overview indicates how the average order size split between payment methods and payment cards. With bold letters in the top of the overview you’ll find the average basket size in Sweden. Now knowing the average, it will be easier to navigate between which payment methods and payment cards you should offer your customers when operating within the particular market.

Betalingstype Gennemsnitslig kurvstørrelse
Gennemsnit 572 kr
Mastercard 1050 kr
Visa 798 kr
Mastercard-debet 676 kr
Klarna 612 kr
Swish 308 kr

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