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In Denmark payments are mostly handled with payment cards. Like almost no other country Danes own a payment card and are confident in using it online.
MobilePay has in the later years seen a substantial growth, but it is important to remember that a MobilePay Online transaction is in fact a card payment transaction as seen in below overviews.
Danish consumers are generally positive towards online shopping and year after year there is a significant growth in online shopping behaviour.
Included are non-subscription payments in DKK from merchants using the QuickPay platform.
The numbers are from November 2020
In the overview to the right, you’ll find the split between payment distribution in Denmark. The split indicates the share of payment card payments and indicates the share of PayPal and other national payment methods. The overview constitutes the total amount of payments online. Please be aware that payment methods like Apple Pay and MobilePay in Denmark are represented in “payment cards”.
The card distribution overview shows the split between different card payment methods. Visa and Mastercard are gaining market share within the card distribution market. This might be due to the constant internationalization where online consumers shop across borders and in that case need an international payment card.
|Mastercard Debit||11,72 %|
|Forbrugsforeningen af 1886||0,52 %|
MobilePay Online & Apple Pay
Around 38% of all payments through QuickPay are completed using MobilePay Online. Both MobilePay Online and Apple Pay are mobile payment methods.
As goes for the Danish market there is a continuous growth in the adaption of Apple Pay, but the numbers speak the truth, MobilePay is by far the most popular mobile payment method in Denmark.
|% af kortbetalinger|
|MobilePay Online||44,9 %|
|Apple Pay||0,1 %|
The basket size overview indicates how the average order size split between payment methods and payment cards. With bold letters in the top of the overview you’ll find the average basket size in Denmark. Now knowing the average, it will be easier to navigate between which payment methods and payment cards you should offer your customers when operating within the particular market.
|MobilePay Online||551 kr|
|Mastercard debit||462 kr|